Sow Fertility Privacy Policy

1. Introduction

This Privacy Policy aims to describe the types of information Sow Fertility (“Sow Fertility,” “We,” “us,” and “our”) collects from you, why we do so and how we use, manage and share that information.Sow Fertility is an online health and lifestyle platform that focuses on topics of reproductive health and wellness. The English version shall prevail in case of any discrepancy or inconsistency between the English version and its Chinese translation.

2.  What personal data we collect and why we collect it

We collect information you provide to us when you interact with us. This could include registering to our website, signing up for our newsletters, requesting information from us, submitting your story for our blog, or otherwise communicating with us. This information may include:

• Name
• Email address
• Username and password
• Comments
• Any user behavior data gathered through tracking tools such as Google Analytics
• Contact information from entry forms
• Data collected from security tools and plugins
• Demographic/health/wellness data (such as your gender, date of birth, wellness background, weight, height, lifestyle information, medication history, and location)

We use WordPress and Divi to build the website and manage the content. We have also leveraged third party plugins to make the site experience better for you. By default WordPress does not collect any personal data about visitors, and only collects the data shown on the User Profile screen from registered users. However some of the third party plugins may collect personal data.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Visitor comments may be checked through an automated spam detection service.

Third Party Sites

This Privacy Policy applies only to information we collect at and through the Site. Our Site also contains links to third party sites that are not owned or controlled by Sow Fertility. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects personal information.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of the Site. Google Analytics uses “cookies”, which are text files placed on your computer, to help the Site analyze how users use the site. You can find out more about how Google uses data when you visit our Site by visiting “How Google uses data when you use our partners’ sites or apps”, (located at http://www.google.com/policies/privacy/partners/). We may also use Google Analytics Advertising Features or other advertising networks to provide you with interest-based advertising based on your online activity. For more information regarding Google Analytics please visit Google’s website, and pages that describe Google Analytics, such as http://www.google.com/analytics/learn/privacy.html. To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative websites (www.aboutads.info and http://www.networkadvertising.org). Please note that if you choose to opt out, you will continue to see ads, but they will not be based on your online activity.

Information Collected Through Cookies and Similar Technologies

We, WordPress, Divi and third party plugins use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our Site through your computer or mobile device.

When you visit the Site again, the cookie allows the Site to recognize your browser. Cookies may store unique identifiers, user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Site features or services may not function properly without cookies.

If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

We may monitor your use of this website through the use of cookies and similar tracking devices. For example, we may monitor how many times you visit, which pages you go to, traffic data, location data and the originating domain name of a user’s internet service provider. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. Please see further the section on Use of cookies below.

Use of cookies

A cookie is a small text file which is placed onto your computer (or other electronic device) when you access our website. We use cookies on this website to:

• Recognize you whenever you visit this website (this speeds up your access to the site as you do not have to log on each time);
• Obtain information about your preferences, online movements and use of the internet;
• Carry out research and statistical analysis to help improve our content, products and services and to help us better understand our visitor/customer requirements and interests;
• Target our marketing and advertising campaigns and those of our partners more effectively by providing interest-based advertisements that are personalized to your interests;
• Make your online experience more efficient and enjoyable.

The information we obtain from our use of cookies will not usually contain your personal data. Although we may obtain information about your computer or other electronic device such as your IP address, your browser and/or other internet log information, this will not usually identify you personally.

In certain circumstances we may collect personal information about you—but only where you voluntarily provide it (e.g. by completing an online form). In most cases we will ask for your consent in order to use cookies on this website. The exception is where the cookie is essential in order for us to provide you with a service you have requested.

Consent via browser settings

If you visit our website when your browser is set to accept cookies, we will interpret this as an indication that you consent to our use of cookies and other similar technologies as described in this Privacy Policy. If you change your mind in the future about letting us use cookies, you can modify the settings of your browser to disable cookies completely.

Third-party cookies

We work with third-party suppliers who may also set cookies on our website, for example Meta (Facebook, Instagram), Twitter, YouTube and Adobe Flashplayer which we use to display video content). These third-party suppliers are responsible for the cookies they set on our site. If you want further information please go to the website for the relevant third party.

How to turn off cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of this website. For further information about cookies and how to disable them please go to: http://www.aboutcookies.org or http://www.allaboutcookies.org

3.  How We Use and Share Your Information

We collect, hold, use and disclose information we collect from you to:

• Tailor our content and services to your needs and interests;
• Connect with you about the provision of our content and services, including but not limited to, sending communications to you about the content and services you have sought, dispatch and track information;
• Communicate to you announcements and updates, security alerts, technical notices, support and administrative messages and to provide you with information upon your request;
• Send you marketing and promotional information about:
  • us and our content and services; or
  • Third parties and their content, goods and services, that might be of interest to you, including information about promotional offers, contests, rewards and upcoming events. This information may be delivered to you via SMS, email and personalized website experiences, such as a dashboard of recommendations for health products and services which may benefit you;

• Facilitate third parties communicating with you about our content or services that might be of interest to you;
• Improve your experience with our content and services, and otherwise to manage our website generally.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

When you fill out the contact form and/or submit your personal information, which include but are not limited to your fertility story, you consent to your information being collected and stored indefinitely. The submissions would be used for customer service and content improvement purposes, but we do not use the information you submitted for marketing purposes.

Disclosure

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

Overseas transfers of personal information

From time to time we may engage an overseas service provider to provide services to us, such as cloud-based storage solutions. By providing us with your personal information, you consent to your personal information being handled and stored overseas, including being stored on servers located in USA, Asia or Europe. Any transfer of your data will be subject to contractual terms which will safeguard your privacy rights and give you remedies in the unlikely event of a security breach.

4.  Changes to our Privacy Policy

We reserve the right to change the terms of this Privacy Policy from time to time, without notice. An up-to-date copy of our Privacy Policy is available on our Website and we encourage you to check our website periodically to make sure you are aware of our current Privacy Policy.

5.  Questions and how to contact us

If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy or request to delete any personal information we have about you or otherwise need to contact us, please email us at hello@sowfertility.com